In terms of competition for teenage girls, we compete with a lot of other things besides games for their time.
AO3 NANCY DREW VIDEO GAME PC
Her Interactive’s Nancy Drew PC adventure game series has been the number one PC adventure game franchise, in terms of total units sold, for the past three years – outpacing such classic, high-profile games as Harry Potter, Myst and Lord of the Rings – our primary adventure game competition. Who do you see as your main competitor when it comes to targeting teenage girls? How do you feel about the other games developed for the audience, like, for example, the Bratz titles? Do they underestimate the intelligence of the audience? Our most recent game, Nancy Drew: The White Wolf of Icicle Creek launched as the number one selling PC game. We have sold over 4 million games to date with each title out-selling the previous one. What kind of sales figures are you seeing for each title?
Coupled with the ESA’s study finding that 38% of all gamers are female, there is a huge potential for growth.
The gaming market in the US is worth $10.4 billion dollars - according to the Price Waterhouse Cooper Global Entertainment Outlook Report, June 2007 - and is predicted to grow to $12.5 billion by 2011. How large is this market at the moment, and what kind of growth are you seeing? Our core Nancy Drew fans are 10 to 15, which has been somewhat of a niche segment in the market in the past.
I think the market for females of all ages - girls to women - is growing and will continue to grow. Who would you say your audience is, generally? We hope that our games have helped to level the playing field for girls and women. Soon after those same publishers came back to do a deal in retail. They wouldn’t let us in the front door so we went around back. Our tagline quickly became “for girls who aren’t afraid of a mouse.” So, we did what any spurned entrepreneur would do – we self published on Amazon. It was an unbelievable comment, and yet it was pervasive in the industry. They said girls and women would not play video games because they were computer phobic. We were surprised, but we realized an opportunity so we created our first PC game and took it to the publishers to put on the retail shelves.Īll of them turned us down. When we first started in the industry, we looked around and saw very few games made for girls.
AO3 NANCY DREW VIDEO GAME LICENSE
Her Interactive secured the Nancy Drew license from Simon & Schuster in 1997. She was the first female action hero and ahead of her time her gutsy, resourceful and intelligent nature make her a great heroine for the adventure game genre. She is an inspiration to girls who read her books and yearn to solve mysteries, find ill-gotten treasures, and defeat bad guys. Nancy Drew interested us because she is an icon and positive role model. How did you get the Nancy Drew license, and what drew you to it?
We spoke to Her Interactive Marketing Producer Jessica Chiang recently and asked about the teenage female gamer market, the effect of mainstream press coverage of the games, and the company’s possible plans to return to handheld gaming. The company pushed further into this market in 1997, after securing the license for the Nancy Drew series of teenage detective novels from publisher Simon & Schuster, and has since released 16 games in the series, with a 17th, Nancy Drew: The Legend of the Crystal Skull, due out in October.Īside from a brief foray into Game Boy Advance development in 2000 with Nancy Drew: Message in a Haunted Mansion, Her Interactive has stuck to the PC format, and has sold over 4 million games in total on the platform. Founded in 1995, Her Interactive released its first game later that year: McKenzie and Co., an interactive CD-based adventure aimed specifically at teenage girls.
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